Blog
Algorithm research, AI model guides, and playbooks for putting brand content on autopilot.
Platform algorithms
- Pillar · October 6, 2026 How social media algorithms actually work in 2026 X, TikTok, Instagram, and YouTube look different, but they rank content on the same five rules. Learn the shared core, then go deep on each platform.
- Deep dive · October 7, 2026 How the LinkedIn algorithm works in 2026 LinkedIn does not reward virality. It rewards conversations that keep professionals on-platform. What the feed measures in 2026, and how to post for it.
- Changelog · November 1, 2026 X algorithm changelog: what changed in each release Every release of X's open-source ranker that moved a weight, dated and diffed. November 2026: likes and dwell up, video opens down.
- Deep dive · October 6, 2026 We read the X algorithm's source code xAI open-sourced the real ranking code. The actual weights it uses, the one nuance nobody explains, and what the code rewards structurally.
- Deep dive · October 6, 2026 How the TikTok algorithm works in 2026 Completion and rewatch are the currency. Followers are not. And TikTok now behaves as much like a search engine as a feed.
- Deep dive · October 6, 2026 How the Instagram algorithm works in 2026 Instagram is not one algorithm. It is a different ranker on each surface, and sends per reach is the lever that reaches people who do not follow you.
- Deep dive · October 6, 2026 How the YouTube algorithm works in 2026 It is a recommendation engine, not a broadcast engine. The interplay between click-through rate and average view duration is the whole game.
- Deep dive · October 7, 2026 How the Pinterest algorithm works in 2026 Pinterest is a visual search engine, not a feed. In 2026 it ranks on search intent, saves, and fresh pins. What that means for your reach.
- Deep dive · October 7, 2026 How the Threads algorithm works in 2026 Threads ranks replies over likes and rewards fresh conversation. How the For You feed works in 2026, and how to earn reach on it.
AI models and tools
- Pricing guide · October 20, 2026 AI video pricing: what the top models cost per second How AI video pricing works in 2026: per-second, token, and credit billing, what drives the number, and why cost per finished post beats the sticker rate.
- Pricing guide · October 20, 2026 AI image pricing: what the top models cost per image How AI image pricing works in 2026: quality tiers, token billing, and why cost per usable image, not the sticker rate, is the number to track.
- Pillar · October 7, 2026 The best AI models for social media content There is no single best model. There is a best model for each job. A 2026 map of which video, image, copy, and voice models win which task.
- Comparison · October 7, 2026 The best AI image generators for social media Nano Banana Pro, FLUX.2, Midjourney, Ideogram, and more, ranked by the job: product shots, carousels, thumbnails with text, and logos.
- Comparison · October 7, 2026 The best AI for writing captions and hooks Claude, GPT, and Gemini all write captions. Which wins for hooks, brand voice, and volume, and why the brief matters more than the model.
- Comparison · October 7, 2026 The best AI voiceover tools for short-form video ElevenLabs, Cartesia, and OpenAI for short-form voiceover, and the one spec most roundups rank on that you should ignore.
- Comparison · September 29, 2026 Runway vs. Kling vs. Luma vs. Veo, for brand content Four of the best AI video models, judged on control, realism, motion, and sound, and why picking just one is the wrong question.
- Buyer's guide · October 7, 2026 The best AI video generators for social media Veo 3.1, Kling 3.0, Seedance, Runway, and more, judged on what decides daily posting: clip length, sound, real cost per second, and access.
- Buyer's guide · October 9, 2026 Best AI Tools for Faceless YouTube Channels (2026) 11 AI tools for faceless YouTube channels, by job: script, voice, video, editing, thumbnails. Real 2026 prices, honest limits, and YouTube's AI rules.
- Buyer's guide · October 13, 2026 The best AI UGC ad generators in 2026 Arcads, Creatify, HeyGen, and MakeUGC compared on realism, real cost per ad in credits, and the FTC and platform rules for AI actors.
Playbooks and comparisons
- Playbook · September 29, 2026 Social media on autopilot, explained One system that learns your brand, makes the content, and posts it to every account on a schedule. What autopilot really means in 2026, and what it doesn't.
- How-to · September 29, 2026 Turn your product catalog into social video You already have the hard part: product photos, names, and details. How that becomes daily short-form video, without a shoot or an editor.
- Category · September 29, 2026 AI social media manager vs. a scheduler One posts what you give it. The other makes what you don't have. How to tell them apart before you buy.
- Playbook · September 29, 2026 The 30-day plan to put faceless brand content on autopilot No camera, no team, no agency. A week-by-week plan to a daily, on-brand presence by the end of the month.
- Explainer · October 14, 2026 What an AI social media manager is (and what to look for) An AI social media manager makes the content and posts it, not just schedules what you hand it. What the category actually does in 2026, and how to pick one.
- Comparison · October 16, 2026 The best Hootsuite alternatives in 2026 Hootsuite starts at $99 per user a month with no free plan. The alternatives in 2026, sorted by job and pricing model, and the gap every scheduler leaves.
- Comparison · October 20, 2026 The best social media management software in 2026 Scheduling, analytics, and now AI that makes the content. How the categories differ in 2026, and which fits a team that has to post daily without a studio.
- Playbook · October 21, 2026 How to write Instagram captions that get engagement in 2026 What makes an Instagram caption earn saves and comments in 2026: the hook, length, formatting, and where an AI caption generator helps and where it does not.
- Comparison · October 23, 2026 The best Buffer alternatives in 2026 Buffer is cheap at three accounts and less cheap at twelve. The Buffer alternatives in 2026, sorted by pricing model, and the gap no scheduler closes.
- Playbook · October 24, 2026 How to make a singing mascot ad with an AI music video generator How a Pixar-style singing mascot ad gets made with AI: lyrics, a Suno song, a storyboard timed to the music, and lip-sync only where it earns its place.
- Comparison · October 27, 2026 Social media scheduling tools, and where they stop A scheduler posts what you give it. The gap most teams hit in 2026 is making the content in the first place. What schedulers do well, and what they do not.
- Comparison · October 30, 2026 The best Sprout Social alternatives in 2026 Sprout Social bills $79 to $399 per seat a month. The alternatives in 2026, sorted by what you use, with the seat math for a team of three.
- Comparison · November 3, 2026 The best AI social media post generators in 2026 Caption writers, design tools, and full post-and-publish systems all call themselves AI post generators. What each one hands you, and which fits your week.