Protegee

Case study · Sales enablement (B2B)

CloseFaster: a daily social presence without a hire

“We went from posting when we remembered to a real daily presence, without hiring anyone.”

Head of Marketing, CloseFaster

~$60K
saved a year
~16 hrs
a week back
80–110K
views a month
2×/day
across 3 networks

The problem

CloseFaster helps sales teams close faster. Its own top of funnel, though, ran on the occasional founder post. Consistent, on-brand short-form video was the one thing nobody on the team had time to make.

For a B2B company the cost of that gap is quiet: buyers who would have followed along never see the product between sales calls.

What Protegee runs for CloseFaster

Protegee turns product updates and sales insights into a steady feed of branded clips. One marketer approves the queue, and the engine renders and publishes across three networks, twice a day.

The results

CloseFaster now posts twice a day across three networks and reaches roughly 80,000 to 110,000 views a month. The team gets about 16 hours a week back, and saves an estimated $60,000 a year.

Headcount did not change. The marketing lead spends the time on approvals instead of production.

See CloseFaster in the wild

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