
“Protegee is our entire content team. We show up every day on three platforms and I never open an editor.”
Founder, snouts
A premium, minimal dog-apparel brand keeps a daily drumbeat across Instagram, TikTok, and Facebook with no content team, no video budget, and no agency. This is the engine that became Protegee.
The problem
snouts is a premium, minimal dog-apparel brand carrying a breed-specific snout mark. Like every small brand, it lived or died on showing up daily on social. But daily short-form video means shooting, editing, captioning, and posting across three platforms. That's a full content team the brand didn't have.
The engine
So we built one. An idea becomes a branded 9:16 clip, gets reviewed on a board, and auto-publishes to Instagram, TikTok, and Facebook on a cadence, with the brand's real logo never faked. It worked, so we opened it to more brands. That engine became Protegee.






















