# Protegee

> Protegee puts brand social media on autopilot. It learns a brand, generates on-brand
> short-form content, and posts it to every account on a schedule. Protegee runs a standing
> research function that tracks how each platform ranks content and builds those learnings
> into every post it generates. The durable rule: earn the first second, hold attention to
> the end, and make the post worth privately sending.

## How the platform algorithms work (2026 research cluster)
- [How social media algorithms actually work in 2026](https://protegee.studio/blog/how-social-media-algorithms-work): The five rules shared by X, TikTok, Instagram, and YouTube, and the pattern that decides reach on all four.
- [How the X algorithm works (from the source code)](https://protegee.studio/blog/x-algorithm): The actual ranking weights from xAI's open-sourced code (copy-link share 20.0 vs like 0.66 as of the November 2026 release), why a report is weighted -234, and what the code rewards structurally.
- [X algorithm changelog](https://protegee.studio/blog/x-algorithm-changelog): Every release of X's open-source ranker that moved a weight, dated and diffed against the one before (November 2026: like 0.5 to 0.66, dwell up, video open down, "not interested" stronger).
- [How the TikTok algorithm works in 2026](https://protegee.studio/blog/tiktok-algorithm): Completion and rewatch as the ranking currency, why followers are not a direct factor, and TikTok as a search engine.
- [How the Instagram algorithm works in 2026](https://protegee.studio/blog/instagram-algorithm): A different ranker per surface (Reels, Feed, Explore, Stories) and why sends per reach is the strongest reach signal.
- [How the YouTube algorithm works in 2026](https://protegee.studio/blog/youtube-algorithm): A recommendation engine, not a broadcast engine, and the click-through-rate times average-view-duration interplay.
- [How the LinkedIn algorithm works in 2026](https://protegee.studio/blog/linkedin-algorithm): LinkedIn does not reward virality. It rewards conversations that keep professionals on-platform. What the feed measures in 2026, and how to post for it.
- [How the Pinterest algorithm works in 2026](https://protegee.studio/blog/pinterest-algorithm): Pinterest is a visual search engine, not a feed. In 2026 it ranks on search intent, saves, and fresh pins. What that means for your reach.
- [How the Threads algorithm works in 2026](https://protegee.studio/blog/threads-algorithm): Threads ranks replies over likes and rewards fresh conversation. How the For You feed works in 2026, and how to earn reach on it.

## Which AI models are best for what (2026 research cluster)
- [The best AI models for social media content](https://protegee.studio/blog/best-ai-models-for-social-media): There is no single best model, only a best model per job; a map of which video, image, copy, and voice models win which content task.
- [The best AI image generators for social media](https://protegee.studio/blog/best-ai-image-generator): Nano Banana Pro, FLUX.2, Midjourney, Ideogram, GPT Image, Firefly, and Recraft, ranked by job: product shots, carousels, text-heavy graphics, and logos.
- [Runway vs. Kling vs. Luma vs. Veo, for brand content](https://protegee.studio/blog/runway-vs-kling-vs-luma-vs-veo): What each AI video model is best at, and why the strongest setup uses more than one.
- [The best AI for writing captions and hooks](https://protegee.studio/blog/best-ai-for-social-media-captions): GPT for hook volume, Claude for brand voice, Gemini for cheap bulk, and why the brief matters more than the model.
- [The best AI voiceover tools for short-form video](https://protegee.studio/blog/best-ai-voiceover-for-video): ElevenLabs for expressive consistent brand voice, Cartesia for live real-time voice, and why latency is the wrong spec for pre-rendered video.
- [The best AI video generators for social media](https://protegee.studio/blog/best-ai-video-generator): Veo 3.1, Kling 3.0, Seedance, Runway, and more, judged on what decides daily posting: clip length, sound, real cost per second, and access.
- [Best AI Tools for Faceless YouTube Channels (2026)](https://protegee.studio/blog/best-ai-for-faceless-youtube): 11 AI tools for faceless YouTube channels, by job: script, voice, video, editing, thumbnails. Real 2026 prices, honest limits, and YouTube's AI rules.
- [The best AI UGC ad generators in 2026](https://protegee.studio/blog/best-ai-ugc-ad-generator): Arcads, Creatify, HeyGen, and MakeUGC compared on realism, real cost per ad in credits, and the FTC and platform rules for AI actors.
- [AI model pricing, at a glance](https://protegee.studio/resources/model-guides/): The canonical cost chart behind the two pricing guides. Both tables in one place as a bar-in-row graphic: video per second (#video) and image per image (#image), with providers, exact representative October 2026 rates, and sources. GPT Image 2 is shown without a per-image figure because it is token-billed.
- [AI video pricing: what the top models cost per second](https://protegee.studio/blog/ai-video-pricing): Representative October 2026 list prices for Veo 3.1 ($0.05 to $0.40/s), Kling 2.5 Turbo Pro (~$0.07/s), and Seedance 1 Pro (~$0.05 to $0.12/s), plus how per-second, token, and credit billing differ and why cost per usable second is the real number.
- [AI image pricing: what the top models cost per image](https://protegee.studio/blog/ai-image-pricing): Representative October 2026 list prices for GPT Image 1 Mini ($0.005 to $0.036), GPT Image 1 ($0.011 to $0.167), GPT Image 2 (token-billed), and Google's Gemini 3.1 Flash Image ($0.067) and Gemini 3 Pro Image ($0.134), plus how quality tiers and token billing move the number.

## Playbooks and comparisons
- [Social media on autopilot, explained](https://protegee.studio/blog/social-media-on-autopilot): What autopilot really means in 2026, and what it does not.
- [Turn your product catalog into social video](https://protegee.studio/blog/product-catalog-to-social-video): How product photos, names, and details become daily short-form video.
- [AI social media manager vs. a scheduler](https://protegee.studio/blog/ai-social-media-manager-vs-scheduler): The difference between posting what you give it and making what you do not have.
- [The 30-day plan to put faceless brand content on autopilot](https://protegee.studio/blog/30-day-plan-faceless-brand-content): A week-by-week plan to a daily, on-brand presence with no camera or team.
- [What an AI social media manager is (and what to look for)](https://protegee.studio/blog/ai-social-media-manager): An AI social media manager makes the content and posts it, not just schedules what you hand it. What the category actually does in 2026, and how to pick one.
- [The best Hootsuite alternatives in 2026](https://protegee.studio/blog/hootsuite-alternatives): Hootsuite starts at $99 per user a month with no free plan. The alternatives in 2026, sorted by job and pricing model, and the gap every scheduler leaves.
- [The best social media management software in 2026](https://protegee.studio/blog/social-media-management-software): Scheduling, analytics, and now AI that makes the content. How the categories differ in 2026, and which fits a team that has to post daily without a studio.
- [How to write Instagram captions that get engagement in 2026](https://protegee.studio/blog/instagram-captions): What makes an Instagram caption earn saves and comments in 2026: the hook, length, formatting, and where an AI caption generator helps and where it does not.
- [The best Buffer alternatives in 2026](https://protegee.studio/blog/buffer-alternatives): Buffer is cheap at three accounts and less cheap at twelve. The Buffer alternatives in 2026, sorted by pricing model, and the gap no scheduler closes.
- [How to make a singing mascot ad with an AI music video generator](https://protegee.studio/blog/ai-music-video-generator): How a Pixar-style singing mascot ad gets made with AI: lyrics, a Suno song, a storyboard timed to the music, and lip-sync only where it earns its place.
- [Social media scheduling tools, and where they stop](https://protegee.studio/blog/social-media-scheduling-tool): A scheduler posts what you give it. The gap most teams hit in 2026 is making the content in the first place. What schedulers do well, and what they do not.
- [The best Sprout Social alternatives in 2026](https://protegee.studio/blog/sprout-social-alternatives): Sprout Social bills $79 to $399 per seat a month. The alternatives in 2026, sorted by what you use, with the seat math for a team of three.
- [The best AI social media post generators in 2026](https://protegee.studio/blog/ai-social-media-post-generator): Caption writers, design tools, and full post-and-publish systems all call themselves AI post generators. What each one hands you, and which fits your week.

## Case studies
- [Case studies](https://protegee.studio/case-studies): Brands running their social on Protegee.
- [snouts](https://protegee.studio/case-studies/snouts): Premium dog-apparel brand posting 3 times a day across Instagram, TikTok and Facebook with no content team; ~$72K saved a year, 150-200K views a month.
- [CloseFaster](https://protegee.studio/case-studies/closefaster): Sales-enablement company that went from occasional founder posts to 2 posts a day on 3 networks with no new hires; 80-110K views a month.

## News and partnerships
- [Protegee partners with LunaLit](https://protegee.studio/news/protegee-partners-with-lunalit): Protegee now runs the social presence for LunaLit, a calmer bedtime series starring your child's world.
- [Protegee partners with snouts](https://protegee.studio/news/protegee-partners-with-snouts): The founding brand. snouts is the premium dog-apparel brand Protegee was built for, saving ~$72K a year at 150-200K views a month.
- [Protegee partners with Cardalogue](https://protegee.studio/news/protegee-partners-with-cardalogue): Shoppable digital catalogs turned into daily branded short-form across three networks.
- [Protegee partners with CloseFaster](https://protegee.studio/news/protegee-partners-with-closefaster): A sales-enablement company's occasional founder posts turned into a daily presence, with no new headcount.
- [Protegee partners with Tie](https://protegee.studio/news/protegee-partners-with-tie): A financial-audit company's dense findings turned into short, credible explainers in its own voice.

## About
- [Resources](https://protegee.studio/resources/): One place for case studies, partnership news, and playbooks (filterable).
- [Newsroom](https://protegee.studio/news/): Partnership announcements and Protegee news.
- [Blog index](https://protegee.studio/blog/): All Protegee playbooks and algorithm research.
- [Approach](https://protegee.studio/approach): How Protegee works.
- [Privacy Policy](https://protegee.studio/privacy)
- [Terms of Service](https://protegee.studio/terms)